An all-ages immersive experience where visitors walk through a 360-degree projected workshop to create and personalise their own toy.
The Toy Factory is open at Pullman Yards in Hall 10, where it's running through December 29. It's an all-ages immersive experience that turns the historic industrial space into a story-driven, toy-making adventure. The whole thing is put on by Dirty Monitor, the international creative studio that did Van Gogh: The Immersive Experience and Monet: The Immersive Experience, and this is its global premiere.
Inside, you walk through a 360-degree projected workshop, and you can choose to go through it with or without virtual reality. After that, you pass through a Plushie Atelier to stuff, personalize, and take home a toy of your own. The whole visit takes about 90 minutes, it's wheelchair accessible, and it includes one free carer pass for every guest who needs assistance.
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It's open Wednesday and Thursday from 3 PM, Friday from 12 PM, and Saturday and Sunday from 10 AM. On holiday dates—October 14-15, November 23-26, December 21-24, and December 28-31—the hours shift to 12 PM to 8 PM. Tickets start at $18 for adults, reduced, and family options, and you can find it at Pullman Yards, 225 Rogers St NE, Atlanta, GA 30317.
