Game Changers: How Name, Image and Likeness Creates College Millionaires

Mitchell Crusto is coming to Anheuser-Busch Hall on Thursday, October 29, to talk about his new book, Game Changers: Name, Image, and Likeness Law Creates College Millionaires. He's the Henry F. Bonura, Jr. Distinguished Professor of Law at Loyola University College of Law, and the book is his take on the NIL rules that have completely changed how college sports work. If you've followed the headlines about college athletes making millions from their own names and images, this is exactly what he's unpacking.

It's not just a solo lecture, either. WashU Law Professor Adrienne Davis, the William M. Van Cleve Professor of Law, will be moderating the conversation, so you'll get a dialogue going rather than just a presentation. Crusto will be discussing the book's core argument—how the law around name, image, and likeness has turned college sports into a business that can make student-athletes millionaires—and Davis will be there to keep the conversation moving and push on the details.

The talk takes place in the Bryan Cave Moot Courtroom inside Anheuser-Busch Hall, which has been the home of the Washington University School of Law since January 1997. The building itself is a bit of a landmark on campus: 175,000 square feet of Missouri Red Granite in the traditional Collegiate Gothic style, housing the law school's classrooms, library, computer labs, study areas, and faculty offices. It's a fitting spot for a discussion about the intersection of law and sports.

It's a midday thing, so you can drop in during your lunch break. The talk runs from 12 PM to 1 PM on Thursday, October 29, at Anheuser-Busch Hall, Bryan Cave Moot Courtroom, Washington University in St. Louis, MO 63105.