White & Private Label Expo

White & Private Label Expo is at ExCeL London on Wednesday 11 and Thursday 12 November, two days of product sourcing for anyone looking to put their own brand on a finished product. It's organised by ADNEC Group and runs alongside three other shows — Smart Retail Tech Expo, E-commerce, Packaging and Labelling Expo, and Retail Supply Chain & Logistics Expo — so one ticket gets you into all four. Around 16,000 people usually turn up over the two days, and you'll find more than 300 exhibitors and hundreds of manufacturers specialising in white-label and private-label goods.

The range is wide, covering health and beauty, tech and electronics, vitamins and supplements, pet products, home and kitchen, food and drink, office supplies, cleaning and household, and toys and games. If you're looking to expand your current range or build a new brand from scratch, you can meet the people who actually make the stuff and talk through what they can do for you. It's geared towards retailers, online sellers, start-ups and entrepreneurs, so it's as much about finding a reliable partner as it is about the products themselves.

Beyond the exhibition floor, there's a programme of seminars and keynote talks from industry experts. They cover e-commerce, retail strategies, white-label solutions and logistics, which should be useful if you're figuring out how to get a product from a manufacturer's warehouse onto your own shelves. Between the talks and the stands, there's plenty of room to pick up a few different ideas and see where they might fit into your business.

It runs on Wednesday 11 November from 10.00am to 5.00pm and Thursday 12 November from 10.00am to 4.00pm at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. Tickets are free.