Three-hour in-person workshop by The Content Club to plan Christmas social media content, build a seasonal calendar and cover Black Friday and Small Business Saturday.
The Content Club are running a Christmas planning workshop at 73 Ocean Drive in Leith on Sunday 25 October, from 11 am to 2 pm. It's a three-hour in-person session built for small businesses, creatives, freelancers and service providers who'd rather get their festive content planned and scheduled in advance than scramble to post on the day.
The morning covers a fair bit of ground. There's a look at 2026 Christmas marketing trends, and you'll work through building a seasonal content calendar and a festive content series. They also go over how to promote products without feeling too salesy, how to write engaging hooks, and how to batch-create content so you aren't tied to your phone every single morning in December. There's a specific focus on making the most of Black Friday, Small Business Saturday and the Christmas shopping period, so you've got the key dates mapped out before the rush actually hits.
It's an interactive workshop, which means you're not just sitting and listening — you're actually doing the work during the session. The idea is that you walk out with your festive plan sorted, rather than just a list of things you still need to do. The Content Club can be found on Instagram at @thecontentclub.scot if you want to see more of what they do before you sign up.
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It runs from 11 am to 2 pm on Sunday 25 October at 73 Ocean Drive, Leith EH6, Edinburgh. Tickets are available via Eventbrite.
