Free in-person intermediate to advanced SEO workshop on technical SEO, Google Search Console, competitor analysis and schema markup for WordPress users.
Intermediate SEO Workshop: Next Steps is at Electric Works on Friday 23 October, from 10am to 12pm. It's an intermediate to advanced session aimed at business owners, marketers and web managers who've already got a basic handle on SEO and want to push their skills further. The title mentions it's ideal for those on Wordpress, so that's a good place to start if you're working with that.
The morning moves beyond the fundamentals. You'll get into technical SEO auditing, Google Search Console, and competitor analysis, alongside schema markup and structured data. There's also a look at how PPC insights can inform an SEO strategy, which is a useful angle if you're running paid ads alongside your organic work. It's not just a talk, either — the session is built around practical exercises, including running a live SEO audit and analysing a competitor's keywords and backlinks.
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You'll leave with a set of templates to use after the workshop: a Competitor Analysis Tracker, a Technical SEO Audit Checklist and a PPC-SEO Integration Planner. It's run in person at Electric Works, 3 Concourse Way, Sheffield City Centre, S1 2BJ, on Friday 23 October from 10am to 12pm, and it's free.
