Free in-person workshop run by Business Sheffield to help businesses define their brand identity and develop a brand strategy.
Business Sheffield are running a workshop on creating a brand for your business at Electric Works on Wednesday 4 November, from 10am to 1pm. It's a three-hour, in-person session, so you'll need to clear a whole morning for it.
The morning is set up as a bit of a journey. You start by getting a proper handle on your target market, and from there you work through a series of guided exercises to figure out how to position your brand correctly. The whole thing is designed so that you walk out with a brand strategy for your business in hand, rather than just a few loose notes. Along the way, you'll be defining your brand's identity and values, pulling together a consistent visual and messaging strategy, and picking up techniques for building brand recognition and loyalty. It's a practical session, not a lecture, so you'll be doing the work as you go.
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Electric Works is a modern conference and events space on Sheffield's Digital Campus in the city centre, at 3 Concourse Way, S1 2BJ. It's known for hosting business conferences, exhibitions and private events in a flexible, contemporary room that can hold up to 500 people. The workshop runs from 10am to 1pm, and it's free to attend. Just a heads-up: registrations are now closed, so you'll need to have signed up in advance to get a spot.
