Informal, practical and interactive workshop for start-up businesses on what makes an effective business website and how to generate enquiries.
Getting Your Business Website Right is a free workshop at Grind & Tonic on Wednesday 18 November, starting at 09:00. It's aimed at start-up businesses, and the session is run as a discussion rather than a lecture, so it's more of a conversation than a presentation.
The morning focuses on what makes a business website actually work and how it can be used to bring in enquiries. It starts with the basic purpose of a company website, then looks at what frustrates visitors and the key elements of a 'perfect' page: clear messaging, calls to action, trust signals and easy contact. The idea is to move past just having a site and think about how it functions for the people landing on it.
Beyond the page itself, there's practical advice on improving online visibility, including the importance of tools like Google Business Profile. If you're just getting your business off the ground, that's often the part that feels most like a black box, so having it spelled out in a room with other people in the same boat helps.
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It's an informal, practical session, and because it's a discussion, you'll get to hear from others as well as the organiser. Entry is free, and tickets are booked through Eventbrite. It runs from 09:00 at Grind & Tonic, 40 Queen Street, Scarborough, YO11 1HQ.
