Getting Your Brand and Social Media Right

Lucy Halkyard and Anja Drop are running a workshop on branding and social media at Grind & Tonic on Wednesday 11 November. It's a morning session, starting at 09:00, and it's free to attend.

The focus is on two things that usually go hand in hand for anyone running their own thing: branding and social media strategy. Branding is the identity side of it — how you present yourself, the tone you use, and the image you want to put out there. Social media strategy is the practical side — how you actually use platforms to reach people and keep them coming back. The two work together: your branding tells people who you are, and your strategy is how you get that message in front of them.

Having both Halkyard and Drop leading the session means you get two perspectives on it. They'll be talking through how to get your branding right and how to build a social media presence that actually supports it, rather than just posting for the sake of posting. If you've been struggling to figure out how to talk about your work or how to make your social media feel like it belongs to the same business, that's exactly what this is aimed at.

It's held at Grind & Tonic, 40 Queen Street, Scarborough, YO11 1HQ, on Wednesday 11 November, starting at 09:00. Entry is free.