Before You Spend Another Pound on Marketing

Kevin Briscoe is running a workshop at The Future Technology Centre (FTC) on Tuesday 22 September, from 09:30 to 11:30. He's the man behind Briscoe PR, and the session is called Before You Spend Another Pound on Marketing.

The whole thing is built around how brand perception drives growth, trust and commercial results. Briscoe's starting point is a challenge to founders who assume that growth only comes from spending more on marketing; instead, he'll be sharing practical public relations insights to help you improve your brand positioning without increasing your budget. If you've been staring at your marketing spend and wondering why it's not moving the needle, this is exactly the kind of thing that hits on why that happens.

It's not a one-off, either. The workshop follows a successful run of 'Lunch and Learn' sessions that brought free workshops to the wider business community, so this is part of a wider effort to get these kinds of insights out to people who can actually use them. The session is staged by Innovation Connect, the University of Portsmouth's innovation hub, which offers flexible desk space and brings together businesses, entrepreneurs and partners to collaborate and unlock new growth opportunities. It's the kind of place that's as much about the people you meet as the things you learn.

All the practicals: it's on Tuesday 22 September, 09:30 to 11:30, at The Future Technology Centre (FTC), 4th Floor, Portsmouth, PO1 3HE. Entry is free.