RWY Runway

RWY Runway takes over The Melville building at Royal William Yard on Thursday 24 September, a fashion show run by two of the Yard's own boutiques. Identity Fashion and Pebble are both showing their autumn collections, and the runway isn't just for professional models: the walk will include patients, former patients, and people with close ties to The Primrose Foundation, the charity the whole evening is supporting.

It's a joint effort from two very different shops. Identity Fashion is the work of Deni Avramova-Bastable, who's been a Yard fixture for over a decade and builds her business on exclusive, limited-edition pieces of her own design; she added a menswear collection to the mix last year. Pebble is newer, founded in 2022 by Zoe Groom, who grew the business from Cornish roots to open a Devon flagship in the Yard's Arcade. It's still a family-run outfit, born from Groom's own two years of breast cancer treatment.

The evening is held in the historic Melville building, with the Yard's wine bar Le Vignoble running the bar. A donation from ticket sales, plus a charity raffle, goes to The Primrose Foundation, which has supported breast cancer care in Plymouth since 1995.

Tickets are £15 per person and include a glass of fizz on arrival, with non-alcoholic options available. You can arrive from 6pm, the runway starts at 6.30pm, and it wraps up by 8pm.