What is the Future of Hallyu? Culture, Creativity and AI Natives

Professor Jieun Kiaer and Professor Kim Hyungsuk are coming to the Schwarzman Centre on Saturday 6 February to talk about the future of Hallyu. The session runs from 14:00 for an hour and fifteen minutes, and it's held in the Oxford Theatre.

It's presented by the Schwarzman Centre and the Oxford Centre for Korean Studies as part of K-Flow: Riding the Korean Wave, a day-long celebration of Korean culture supported by Samchully Co., Ltd. and the Korea Foundation. The conversation moves beyond K-pop and screen culture to look at Hallyu's extraordinary rise and what it reveals about culture, creativity and human connection in a world increasingly shaped by AI. One of the central questions they'll be asking is what happens when a new generation of AI natives becomes both creator and consumer.

There's a live piano element woven through the discussion, so it's not just a standard talk. The two professors will be chatting through the subject with the music running alongside, rather than as a separate performance. If you're interested in how the Korean Wave is evolving and what AI is doing to the way we make and consume culture, this is a good place to start. It's on 6 February at 14:00 at the Schwarzman Centre, Oxford Theatre, and runs for an hour and fifteen minutes.