Madness presents Madrophenia

Brighton Beach is set to host a two-day event featuring Madness on July 23rd and 24th, 2026. The event, titled 'Madrophenia', takes place directly on the seafront at Madeira Drive, which is about a 20-minute walk from Brighton train station. Given the location, it is worth noting that the site is cashless, so you will need to plan your payment methods accordingly before heading down.

The programming for the two days is distinct, with different artists scheduled for each date. On July 23rd, the lineup includes The Selecter, Craig Charles, The Beatles Dub Club—who will be performing with a live string section—and The Blockheads. The following day, July 24th, features performances by David Rodigan and the Hot 8 Brass Band. Doors for both days open at 3:00 PM, and the event concludes with a 10:00 PM curfew. Please be aware that some sources indicate the July 24th date is already sold out.

Regarding logistics, the event is open to those aged 16 and over, though anyone under 18 must be accompanied by an adult. VIP tickets are restricted to those 18 and older. If you are planning to attend, keep in mind that there is no re-entry once you are inside the venue. Outside food and drink are not permitted, although you are allowed to bring empty reusable bottles. The site has been set up with specific accessibility features, including dedicated viewing platforms, accessible toilets, and firm flooring in the main area in front of the stage. There is also a limited allocation of free tickets available for personal assistants, with details provided through pre-sale communications.

Ticket prices for the event range from £45.00 to £200.00. Since this is an outdoor event on the beach, it is a good idea to check the specific venue policies regarding the site layout and facilities before you go. Whether you are heading down for the full two days or just one, the setup at Madeira Drive aims to accommodate the expected crowds while maintaining the scheduled timings for each act.