BeFries Launch Party

If you have spent any time in Brighton over the last few years, you might remember BeFries. They built a bit of a reputation for themselves, even hitting the top spot on TripAdvisor for places to eat in the city at one point. After a period away, the brand is making a return today, April 10, 2026, with a launch party hosted at the Brighton i360 terrace.

This relaunch is happening under the management of Sarah Willingham, who is currently overseeing a shift in the i360 site to introduce new food options and experiences. The setup for this event is straightforward: BeFries will be operating from a mobile unit stationed directly on the terrace. It is a casual affair, with the event starting at 18:00. There will be music playing throughout the evening, and the menu will focus on their signature sauces, which were a key part of their original appeal.

For those planning to head down, there is a specific incentive tied to the bar at the i360. The first 100 people who purchase a drink at the bar during the event will receive a free cone of fries. It is a simple way to mark the opening, and given the location, you will be eating with the sea right in front of you. Dashal Beevers, the co-founder, mentioned that the goal is to keep things consistent with what they did before: focusing on the quality of the potatoes, the sauces, and the atmosphere. It seems like a fairly low-key way to bring a familiar local food option back into the mix, and it is open to anyone who wants to stop by for a drink and a bite.