PerformX Live 2027

PerformX Live returns to the NEC Campus in Birmingham on Wednesday 24 and Thursday 25 February 2027. Billed as The Business of Fitness Show, it's the UK's leading business event for the fitness, health and wellness industry, bringing together gym owners, operators, fitness professionals, suppliers and industry leaders for two days of networking, education, innovation and business development. It usually draws over 5,000 pioneers, more than 800 VIP decision-makers and over 150 kit and tech brands, with partners across fitness, wellbeing, leisure, spa, hospitality and education.

The 2027 edition moves to a larger hall at the NEC, Hall 12, and brings a few new things to the floor. There's a new padle area with a court to play on, a re-imagined Gym of the Future, and four stages of talks running throughout. A dedicated meeting space sponsored by Layrd is also part of the mix, and there's an after party to cap it off.

On the speaking side, the line-up includes Colin Waggett of Third Space, Ollie Marchon of MARCHON, Jonathan Leary of Remedy Place, Kristen Holmes of WHOOP, Ben Francis of Gymshark and Jonny Wilkinson of Oneliving. Between the talks, the networking and the kit on display, it's a good place to catch up on where the industry is heading and meet the people running it.

It runs across two days: Wednesday 24 February from 9am to 5pm, and Thursday 25 February from 9am to 4pm. Free tickets are available at performx-live.com.