ADOBE NEXT// AI and the industry Hot topic discussion

ADOBE NEXT is bringing its latest discussion to the European Research Institute on Thursday 22 October, with this session focusing on AI and the industry. It's part of the ADOBE NEXT series, which has been running across Birmingham, and this one is a hot topic discussion rather than a formal presentation. The whole thing centres on how AI is playing out across the industry, so it's a good spot to hear people talking through the actual shifts and the questions coming up around it.

If you've been following the series, you'll know the format: it's a conversation rather than a lecture, with the focus on the intersection of AI and the professional world. The discussion is built around the practical side of things — how these tools are being used, what's changing in the day-to-day, and the broader implications for the industry. It's the kind of thing that's easier to wrap your head around when you're in the room and can hear the different perspectives side by side.

It's being held at the European Research Institute on Pritchatts Road, B15 2SB, which puts it right in the heart of the city's research and academic hub. The session starts at 16:00, so it's a late-afternoon thing that fits into a working day rather than something you have to stay out late for. Entry is free, so there's no ticket to sort in advance — you just turn up. If you've been thinking about where AI is heading in your line of work, this is a straightforward way to get into the conversation.