PBR - Unleash The Beast

PBR Unleash The Beast is coming to State Farm Arena on Friday, April 2 and Saturday, April 3, 2027. It's the tour's first time in Atlanta, so it's the first time you'll see it here. The event runs across two nights, with doors opening at 6:45 PM and the action starting at 7:45 PM both days.

Unleash The Beast is the premier tour of the PBR season, an 18-event campaign that takes the league's top riders to major markets across the country. The tour builds throughout the year, with the riders competing in city after city before the season culminates at the World Finals in Glendale, Arizona, where a champion is crowned. This Atlanta stop is one of those tour dates, so you're seeing the riders as they work their way toward that final showdown.

PBR CEO and Commissioner Sean Gleason describes the season around what he says makes the league special: the world's best bull riders on the most powerful bulls, competing in high-energy venues in front of passionate fans. That's the basic setup you'll find at State Farm Arena — the top riders and the biggest bulls, with the whole thing playing out in a large arena. Since this is the tour's debut in Atlanta, it's the first time the league has brought this particular stop to the city.

Tickets are sold through Ticketmaster, the tour's official ticketing partner. Doors open at 6:45 PM and performances begin at 7:45 PM on both Friday, April 2 and Saturday, April 3, 2027, at State Farm Arena.