Opening of The Oche Shop, a specialist darts retail destination with seven dartboards to try and electronic scoring systems, in Swindon's Old Town.
The Oche Shop opens at Godwin Court in Old Town this Saturday 7 November, from 10am. It's a specialist darts shop run by the Jesson's Group, which started as an online retailer before moving onto the high street with stores in Minehead and Exeter. The Swindon branch is one of three new locations they're opening at once.
The whole place is built around the idea of trying before you buy. There are seven dartboards inside, and you can use them for free while you shop, so you can test out a set of darts or a board before you commit. They've also brought in some of the more advanced electronic scoring systems — Target OMNI, Scolia and Autodarts — so you're not just throwing at a board; you've got the tech to track your game while you're at it.
It's not just for the seasoned players, either. The group says they want to support everyone from beginners to league competitors and aspiring pros, and they're putting a fair bit of focus on the next generation. The Swindon shop is home to the town's only JDC Academy for 8-17 year olds, which the group founded nearly two years ago.
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As for the spot itself, it takes over the Godwin Court unit previously occupied by estate agents Atwell Martin, who left in early September. It sits right next to Jessons Real Estate's new headquarters. So, if you've been looking for a place to properly sort out your darts gear, it's open from 10am this Saturday.
