San Antonio Stock Show & Rodeo 2027: First Artists

The San Antonio Stock Show & Rodeo has put its 2027 dates on the calendar, and the first wave of artists is already locked in. The whole thing runs from February 11 to February 28 at the Frost Bank Center and the San Antonio Rodeo Fairgrounds over at Freeman Coliseum on the East Side, and the first names announced this week give you a good sense of the range the organizers are going for.

At the top of the bill are Randy Rogers, Los Tigres del Norte, and Jo Dee Messina. Los Tigres del Norte, who formed back in 1968 in the pueblo of Rosa Morada, Sinaloa, and now work out of San José, California, are the only Mexican group to walk away with seven Grammy Awards and 13 Latin Grammys, and they're known for the political and romantic corridos that have sold more than 32 million albums. Jo Dee Messina brings nine number-one hits to the table and a new album, Bridges, that came out in June 2026. And the Randy Rogers Band, out of San Marcos, has been going since 2000 with seven studio albums and two live ones.

Those three are just the start of a full concert schedule that fills almost every night of the run. Flatland Cavalry opens things off on February 11, followed by Riley Green on the 12th and Turnpike Troubadours on the 13th. Gary P. Nunn and BlackHawk split February 14, Sammy Kershaw headlines Retro Rodeo on the 15th, and The Marshall Tucker Band plays two nights in a row on the 16th and 17th. Clay Walker takes the Ranch Rodeo on the 18th, Koe Wetzel follows on the 19th, and Keith Urban plays a double bill on the 20th. The Tigres del Norte anchor Noche del Vaquero on the 21st and return the next night, while Wade Bowen closes things out at the Rodeo Finals on the 27th.

Between the shows, the rodeo itself is the other half of the draw. There are 22 events sanctioned by the PRCA, run in a tournament format where the top money winners advance through a Semifinal Round and then to the Finals, with the highest score and fastest time on Saturday the 27th taking the Wildcard. The Charreada Extravaganza brings in traditional Mexican rodeo with horse maneuvers, rope work and bronco riding, and the Mutton Bustin' Adventure lets the Little Buckaroos ride sheep for six seconds at every performance except the Finals. There's also a four-day Youth Rodeo with more than 1,000 young athletes competing in barrel racing, pole bending, bull riding and bronco events.

If you're bringing kids, the fairgrounds are built for it. The carnival has bumper cars, a Ferris wheel, fun houses, mirror mazes, carnival games, pony rides and petting zoos, and the Expo Hall holds more than 175 vendors and an indoor carnival. There's a Petting Farm, Pig Races and the Wildlife TX Education Trail as well. Entry to the Rodeo Fairgrounds is free, while fair admission is tiered by age and can be bought at the gate or online, with reduced rates for children and seniors and free entry for military personnel with a valid ID.

It's a massive operation: 18 days, more than 1.5 million visitors, over 20,000 exhibitors and 6,000 volunteers. Texas rodeo goes back to 1883, when the first one was held in Pecos, and this is one of the biggest versions of it still running.