Elula: crystals, jewellery and gifts in Newcastle

Elula is a gift shop and jewellery store at 13 Ridley Place, Newcastle upon Tyne, NE1 8JQ. It focuses on unusual, good-quality gifts and spiritual items, with a range that includes crystals, incense, essential oils, healing stones, copper water-purification products, African jewellery, amber, gemstone and silver jewellery, and tarot and oracle cards. There are also items connected with alternative and pagan lifestyles, as well as fair trade gifts sourced from different parts of the world. It is the sort of shop where you can browse for a small present, a piece of jewellery, or something for a personal spiritual practice without knowing exactly what you are looking for before you arrive.

The interior is described as warm, artistic and peaceful, with rustic and bohemian touches. One of its more unusual features is a spiral staircase leading down to a basement café serving homemade cakes and coffee. The shop is also known locally as a meeting point for the pagan community. Reviews give Elula 4.2 out of 5 from 136 Google Maps ratings. Many customers mention the variety, distinctive products and welcoming staff, particularly when returning for crystals or incense. Feedback is not completely consistent, though: some reviews describe rude service or difficult transactions, while others feel that crystals and jewellery are expensive. Shef, identified in one review as the manager, is said to travel internationally to find unusual creations.

Elula is in Newcastle city centre and can be reached from Monument Metro station with a walk of around 10–15 minutes. A visit generally takes about 30 minutes to 1.5 hours. The shop is reported to open Monday to Friday from 10am to 6pm and Saturday from 10am to 5.30pm, although another listing gives Monday to Saturday as 10am to 6pm, so checking before travelling is sensible. Sunday is listed as closed by one source. The shop has limited space and a mask-wearing policy, which may make it less comfortable for large groups or young children. For enquiries, the listed phone number is 0191 261 6128.