The Psychology of Marketing, Chapter 2

Wajeeha Khan is running The Psychology of Marketing, Chapter 2 at Unity Place Work Cafe on Thursday 19 November, from 5:30pm to 7:30pm. It's an in-person, hands-on workshop that breaks down the five psychological levers she says make customers stop, trust, engage and say yes. The whole thing is organised by Santander Work Cafe, Milton Keynes.

Rather than just sitting and listening, you work on your own business throughout the session. You'll be applying the ideas to your own marketing messages, your offers and your content as you go, and you leave with a personalised one-page 'YES Plan' of practical actions to take away with you. It's aimed at founders, entrepreneurs, small business owners and anyone handling marketing for a local business, and you don't need any prior marketing experience to get something out of it.

Khan is a marketing consultant, and this is the second chapter in the series. If you've been wondering why some of your messaging lands while other bits just seem to vanish, this is exactly the kind of thing that pulls back the curtain on why people react the way they do. It's less about theory and more about the actual mechanics of how a customer moves from seeing something to deciding they want it.

Doors open at 5pm, so there's plenty of time to get settled before it kicks off at 5:30pm. It runs until 7:30pm, and it's free to attend. You'll find it at Unity Place Work Cafe, 200 Grafton Gate, Milton Keynes MK9 1UP.