Instagram for Business: Stop Scrolling, Start Selling

Eleanor Bryan of Arcanum Academy is running an Instagram workshop at Mosaic Digital Hub on Wednesday 18 November, starting at 09:00. It's called Instagram for Business: Stop Scrolling, Start Selling, and it's aimed at businesses in Greater Lincolnshire.

The session is built around how Instagram's algorithm actually works — the part that decides who sees your content and who doesn't. From there, Bryan covers how to boost your reach and how to optimise your profile so it's doing the work for you. The end goal is turning viewers into customer enquiries, rather than just collecting likes that don't lead anywhere.

Bryan comes to it with her own numbers behind her: she built a following of over 180,000 in under a year using the strategies she'll be teaching. The workshop starts from a couple of facts that put the scale in perspective — UK users spend an average of 53 minutes a day on Instagram, and many businesses post without really understanding how the platform distributes their content. That gap is exactly what the morning is designed to close.

It's free to attend, but you'll need to book your ticket through Eventbrite. The session is for businesses in Greater Lincolnshire only, so it's a local one. You'll find it at Mosaic Digital Hub, 13-14 Silver Street, Lincoln, LN2 1DY, on Wednesday 18 November at 09:00.