American Lore is a Western apparel store and bar at 3965 Tennyson St, Denver, CO 80212. The space was designed by Parker Thomas. The store sells Western clothing and hats, and the bar runs alongside it. If you want to check something before you go, you can call (720) 425-5250.
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The part that stands out most is the custom hat studio in the back. They make handmade cowboy hats through a 6 1/2 step process, and each session lasts between 30 and 60 minutes. Shapers can work on two hats at once. Appointments cost $10 per person. They aren't strictly required unless you visit on a Friday or Saturday night, and walk-ins are welcome, although appointments are recommended.
You can choose between three materials. 100% Wool, called The Everyday Classic, has blanks starting at $225. Rabbit-Beaver blends, called The Premium Performer, have beaver blanks starting at $525. Straw, called The Summer Staple, is the lighter option for warmer months. Colors depend on the style. Fedoras come in black, silverbelly, mushroom, navy, maroon and brown. Cattleman hats come in black and silverbelly. Rabbit-Beaver hats come in black, buckskin, whiskey, ash and slate. Sizes range from Small (6 1/2 to 6 3/4) up to XX-Large (7 3/4 to 8). You also pick a crown shape, from options like Open, Cattleman, Ranch, Gus, Brick and Telescope, and a brim shape, such as Flat, George, Taco, Buckaroo or Pencil Roll. Finishing touches include bands, feathers and other details.
The bar serves all-day $4 beers in boot-shaped mugs, along with $4 draft beers and a $4 IPA. For cocktails, there is a whiskey old fashioned infused with tea, and the menu also has bar nuts. Other drinks mentioned include the Regal Outlaw, a tequila drink, and the Caffeine Cowgirl. Live country music plays on Friday and Saturday nights, while weekdays are quieter.
Hours are different for the hat studio and the bar. Hats are open Tuesday to Thursday from 11:00 AM to 7:00 PM, Friday from 11:00 AM to 9:00 PM, Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 7:00 PM. The bar is open Tuesday to Thursday from 12:00 PM to 10:00 PM, Friday from 10:00 AM to 12:00 AM, Saturday from 10:00 AM to 10:00 PM, and Sunday from 10:00 AM to 12:00 AM. Both are closed on Mondays.
On Google, American Lore has a 4.7 out of 5 rating from 82 reviews. Reviewers mention the friendly staff, the cold beer, the custom hat experience and the live music. The venue also hosts private and semi-private buyouts for up to 30 people, with full bar and catering packages, and it suits custom hat parties.
Published Date
20 October 2026
