Madness presents 'Madrophenia' at On The Beach Festival

It looks like we have a major date for the summer calendar. Legendary British band Madness is set to headline a night at the On The Beach festival right here on Brighton beach. This specific event, which the organizers are calling 'Madrophenia', is scheduled for Friday, July 24th. The band themselves have described the upcoming show as a 'proper British summer experience' and have advised attendees to plan on arriving early to catch the full programming for the day.

If you’re planning your day around the music, the festival schedule for the Madness night runs from 2:00 p.m. (14:00) until 10:30 p.m. (22:30). We can expect a set packed with their biggest hits, including classics like Our House, It Must Be Love, Baggy Trousers, House of Fun, and One Step Beyond. This performance comes shortly after the release of their Hit Parade compilation album in 2025. It’s also worth noting that Madness is just one of the big names announced for the wider On The Beach festival lineup, which also features artists like Fatboy Slim, Moby, and The Maccabees on other dates throughout the summer.

Since this is a ticketed event, the most important thing right now is the sale dates, which are fast approaching. The pre-sale for tickets begins on Wednesday, February 4th, at 10 a.m., followed immediately by the general sale on Thursday, February 5th, also at 10 a.m. If you want to register or find more details about the tickets, the organizers have set up a specific site: www.madness-brighton.com. Given how well their 'Hit Parade' tour show went at the Brighton Centre back in December 2025—where they delivered a sensational set full of their usual humor and camaraderie—demand for this summer beach gig is likely to be high.