Brighton Seafront Welcomes March of the Mermaids

Brighton's seafront transformed into a vibrant underwater world yesterday, July 4, 2026, as the annual March of the Mermaids returned for its 15th year. This family-friendly, pedestrian-only parade brought hundreds of participants of all ages to the promenade, dressed in creative costumes ranging from shimmering mermaids and mermen to glittering sea creatures like lobsters, crabs, jellyfish, and octopuses. Founded in 2011 by Brighton resident Hannah Chilton, who drew inspiration from the famous Coney Island Mermaid Parade in Brooklyn, the event has grown into a beloved local tradition. Led by actress and performer Honour Mission, who acted as the event's figurehead and lead compere with her megaphone, the march proceeded smoothly without the need for lorries or police escorts, maintaining its signature relaxed and welcoming atmosphere.

The parade kicked off from the Peace Statue at Hove Lawns, a familiar starting point also used in previous editions, including the July 5, 2025 event. Participants walked, danced, and played music along the promenade, passing landmarks like the i360 before concluding at the Fortune of War pub. The procession featured lively music from drummers and steel bands, creating a festive backdrop for attendees like Ali Dolloso and Andy Ray. Ray is known for using recycled materials in his costumes to raise awareness about the dangers of microplastics in our oceans. This focus on marine conservation is central to the march, which aims to highlight issues like water pollution while raising funds for charitable causes. This year, the event supported the Wave Project, an organization providing surfing opportunities and mental health support for young people aged 8 to 18, building on previous partnerships with the Marine Conservation Society and the World Cetacean Alliance.

After the parade, the festivities continued with an after-party at the Fortune of War pub on the lower promenade, a venue that has long hosted the march's post-event celebrations alongside other local spots like The Tempest Inn and Bar Azure. The gathering featured DJs and singers playing themed music, alongside fancy dress competitions. Awards were handed out for creative categories, including "Best Dressed Tiddlers," "Best Dressed Queen Mermaid," "King Prawn," and the best costume made from recycled materials. The event remains a key fixture of Brighton's summer calendar, combining creative expression with a commitment to protecting the local marine environment.