Lagom Design: Cards, Stationery and Gifts in Brighton

Lagom Design | Contemporary Greeting Cards, Stationery & Gifts is a stationery store, greeting card shop and home goods shop at HOLD, 14 Bond Street, Brighton BN1 1RD. The brand began in Paris in 2007 and opened this physical Brighton shop in 2019. It focuses on well-designed, carefully printed products, with the idea of “lagom” — a balance between too much and too little — reflected in its simple, considered style.

Inside, the range goes well beyond standard cards. You’ll find greeting cards for birthdays, weddings, new homes, congratulations, thank-yous, condolences and seasonal occasions, along with mini, pop-up, concertina, large and postcard formats. There is also gift wrapping, including premium paper, rolls and bags, plus stationery and desk items such as paper goods, pens, pencils and accessories. The home and lifestyle selection includes prints, frames, lighting, mirrors, trays, baskets, fragrances, textiles, vases, kitchen items, clothing, bags, jewellery, umbrellas, bath and body products, children’s stationery and books. Designers highlighted by the shop include Maja Sten, John Bond and Naomi Wilkinson.

The cards are made using premium paper and are priced from around £3.10, while the wedding card collection includes 69 products priced from £2.10 to £3.10. Customer reviews often mention original designs, a good choice for different occasions, careful packaging and quick delivery. Several customers also praise the helpful service and attention to detail. The shop describes itself as LGBTQ+ friendly and a safe space for trans people, which adds useful context for anyone deciding whether it feels comfortable to browse.

Lagom Design is open Monday to Saturday, 10:00–18:00, and Sunday, 11:00–17:00. It accepts credit and debit cards, and offers free UK delivery on greeting cards and lifestyle orders over £40. For a Brighton shopping trip, its Bond Street location makes it convenient to reach on foot from the city centre, while the online shop provides international delivery and a much larger selection. The store’s phone number is 0333 123 0101.