If you caught a whiff of 90s pop and a pink bus rolling through East Austin this past week, you weren't imagining it. Hyperreal Film Club turned their clubhouse at 301 Chicon Street into a full-blown Spice Girls time machine on Friday night for 'Spice Up Your Life: The Spice Bus Tour,' an immersive cinematic experience that leaned hard into the nostalgia of the girl group's movie and music.
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The evening was split into two acts. It kicked off at 7:00 PM with the 'Spice World Experience,' a pre-show hour built for photos and friendship bracelets, with light British fare served by Lynny's ATX to set the mood. At 8:00 PM, the main event took over, and that's where things got properly weird. The tour was a themed bus ride packed with 90s music, dance, and a series of scenes that didn't exactly stick to the script: think alien abductions, best friends going into labor, and butt-baring backup dancers all crammed onto one vehicle.
For anyone who missed it, the logistics are worth knowing for next time. Entry was through the pink door on the Chicon side of 301 Chicon, with check-in at the bar by the last name on your ticket. Tickets ran from $22.47 to $39.36 with fees included, sold through hyperrealfilm.club, and the club offered refunds up to 24 hours before showtime. Parking was free in the pickleball court lot and along the street, which is never a bad thing in this part of town.
It's worth a bit of context on who put this together, because it explains why the night went the way it did. Hyperreal Film Club was founded in 2016 by Jenni Kaye, David McMichael, and Tanner Hadfield, and they've built a name in Austin for turning movie-watching into something you do rather than just sit through. Their clubhouse at 301 Chicon has become the home base for these kinds of events, and the Spice Bus Tour is a good example of how they take a familiar piece of pop culture and stretch it into something genuinely odd.
If you're the kind of person who still knows the choreography to 'Wannabe' or 'Spice Up Your Life' and doesn't mind a bit of theatrical chaos, this is exactly the sort of thing to keep on your radar. The club keeps its calendar moving, so the next themed night is likely not far off. In the meantime, the 301 Chicon address is the one to watch if you're looking for movie nights that don't involve sitting quietly in the dark. Whether you're in it for the music, the costumes, or just to see how far a themed bus ride can actually go, it's a reminder that Austin's weird side still knows how to throw a party.
Published Date
3 October 2026
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